When Marketing Gets Too Serious.
The internet rewards brands that don't take themselves seriously so Groupon looked at that information and said hold my adult beverage.
We posted a deal where you could rent the perfect son for Mother's Day. Launched a product called the Banana Bunker that knew exactly what it looked like. Released a cat chauffeur service that would drive you to your purchased Groupon deal. And alluded to the other meanings of ‘package’ when we launched Groupon Goods.
Earned press pickups, articles on cat lover blogs, and employee news appearances only earned by being weird.
Banana Bunker
A product designed to protect your banana from getting bruised in your bag. Comes in several colors. Shaped like...
We even got a serious response from Linkedin
Johnny Cadillac
Can't Make It Home for Mother's Day? Groupon Will Send the Perfect Child in Your Place for $25,000
Groupon has last-minute Mother's Day gifting options for every mom, even if you're celebrating from afar or you've simply forgotten to buy a present.
Snap Your Package
Groupon launched a new product named ‘Groupon Goods’. To encourage consumer engagement and promote the product and the ask was simple. We understood the assignment.
Groüber
The Future is Meow: Groupon Rolls Out Grøüber--a New Service with Cat Drivers to Give People a Lift to Deals. We fully committed and hoped that someone at Uber had a good day.