Nobody Reads the Earnings Update

Groupon's internal communications had the problem most large companies quietly accept. Genuinely important information dressed up in formats so bland that skipping them felt like self-preservation. Earnings updates. HR policy changes. IT alerts. Leadership announcements. A sea of sameness that trained employees to look away.

The work was about breaking that pattern. Building a visual language that could carry real institutional weight while actually earning a second glance. Color, illustration and hierarchy used not as decoration but as a quiet argument that this one is worth reading.

It worked. And then it changed how the whole team thought about every internal touchpoint after that.